Latrobe Health Services & PLAYE A Game-Changing Partnership.

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Beyond Traditional: A Game-Changing Partnership.

When Latrobe Health Services first teamed up with PLAYE in 2022, they weren’t quite sure what to expect. Like many organisations, they were familiar with traditional agency relationships, but PLAYE’s platform-based approach offered something different: Fractional Creative Teams, Fully Managed and Always Ready.

What started as an experiment quickly blossomed into a game-changing partnership that has fundamentally transformed how Latrobe Health approaches their creative campaigns.

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"The Partnership has just grown exponentially, I never believed that we would be doing this much work together.."

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Always on Subscription model

The magic of the partnership lies in its flexibility. Through PLAYE’s always on subscription model, Latrobe Health gained access to a quarterly bank of hours they could use across various projects. This meant they could scale their creative efforts up or down as needed, without the overhead and long-term commitments typically associated with traditional agencies.

Embedded in the Latrobe Health Team is Sophie, A PLAYE expert tasked with getting the most out of each engagement via PLAYE. As Rachael Millar from Latrobe Health explains: “Sophie is … like an extension of our team. She knows our brand. She knows how we operate, she knows what we want, and the standard of work we expect.” This deep understanding has proved invaluable in maintaining brand consistency and exceeding creative expectations.

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Big Billboards & Little Elf’s

The partnership has already produced many standout campaigns. One major milestone was Latrobe Health’s first-ever OOH (out of home) Brand Awareness Campaign, highlighting their Shane Warne Legacy Partnership. Featuring on one of Melbourne’s most iconic billboards above Young and Jackson’s; at 1 Swanston Street, this was a year highlight for the Latrobe Health Team. This campaign was just another significant step in Latrobe Health’s marketing evolution, demonstrating their ability to execute larger-scale projects with PLAYE’s collaboration.

Latrobe Health Service’s First OOH Campaign. 

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But perhaps the most remarkable success story is the ‘Elf Health Insurance Campaign. This creative concept, born from PLAYE’s fractional creative team, became Latrobe Health’s top-performing campaign of the year. As Sophie shares of the journey: “Elfy was so much fun to create. We saw him come to life through concepting in AI using Midjourney, then character sketches through 3D moulds and modeling, then into full-on props building.”

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Elfy Social Assets

The results spoke for themselves. As Heather from Latrobe Health notes: “Elfy was really successful. He outperformed any campaign we did over the year. Just December and January alone, we hit our budgets and went over by 20%. And we are seeing a lot of impressions and clicks to our website just because of Elfy.”
Streamlined Success Through Technology

Another key factor in the partnership’s success has been PLAYE’s platform, which serves as a central hub for creative sourcing, project management, payments and compliance. This one-stop-shop approach eliminates the administrative headaches typically associated with managing multiple freelance relationships. With PLAYE handling all the backend logistics, Latrobe Health’s team can focus entirely on their marketing strategies.

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Looking to the Future

The partnership has given Latrobe Health the confidence to think bigger and push creative boundaries. As Heather explains: “We’re getting more comfortable and wanting to challenge ourselves and the campaigns we're doing. We’re ready to go bigger and better. And, because of PLAYE, we’re able to do that.”

The collaboration between Latrobe Health and PLAYE demonstrates the power of accessing creative fractional teams, with streamlined technology. This success shows how organisations can leverage our platform and innovative approach to achieve their creative ambitions, while maintaining agility and efficiency. As both companies continue to grow together, their partnership stands as a testament to the evolution of creative collaboration in today’s fast moving creative landscape.

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"We're ready to go bigger and better, and because of PLAYE we're able to do that"

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